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Our unique business opportunity combines the combined growth of a simplistic concept with the proven potential of the cake market.
We are looking for people who know that anything worth having is worth working for.
Who is The Chocolate Cake Company?
The Chocolate Cake company is a family owned business that manufactures and delivers to your door, a rich dark chocolate mud cake, made with real chocolate and iced with real chocolate, in an attractive round gift box.
In 1997, Murray and Elizabeth Thwaites bought the business and recipe from a guy who was operating out of a tin shed (literally) and churning out approximately 50 cakes per week.
They stayed in those premises for a very short time, and then leased a factory in Otahuhu. The business gradually but steadily built from there, mostly through word of mouth.
In March 2000 they relinquished the factory, and leased a shop in Howick that served as a bakery and shop front open to the public (until this stage the business had purely been a delivery service).
In July 2002, they saw an opportunity for another shop in Wellington as there was no opposition to speak of down there. They sourced an empty shop, right in the middle of Lambton Quay (which was very fortuitous), and fitted it out accordingly. Murray then ran that solely and commuted weekly between Auckland and Wellington. Since then they have employed a sole charge manager who has run it very effectively and successfully.
Which brings us to where we are now implementing the Brand and service nationally!
Murray and Elizabeths children have been a great support all this while and have even modeled for photos that are used for the brand on the website, car, promotional material and shop fronts.
What is the vision of The Chocolate Cake Company?
Our vision is to bake and market our chocolate cakes nationally giving all New Zealanders the opportunity to become loyal customers of a great product.
Why is The Chocolate Cake Company different to other cake companies?
Because we offer a superior product at a cost effective price. Arguably the best chocolate mud cake in New Zealand!
Our ordering and delivery system is easy, simple and efficient.
Our cakes can be personalised with a hand written message or edible photo image.
Quality of service
Expanding network and Brand exposure
What makes a successful Chocolate Cake Company Franchise Owner?
A burning ambition to succeed
Sincerity and honesty
Great people skills
Keenness to build relationships with customers and be proactive to seek new customers.
Food interests especially cake decorating
Basic computer skills
Good business acumen
Husband and Wife team ideal
Willingness to be a team player, promoting the interests and values of The Chocolate Cake Company Brand.
What Benefits can the Chocolate Cake Company offer?
Site Evaluation
Assistance in lease and other contract negotiations
The benefit of our prototype store design, fit our specifications and staff procedures.
Comprehensive training in one of our stores.
Onsite operations assistance prior to and during your store opening.
Better buying power with preferred suppliers.
Group cover insurance package.
Group accounting and reporting package.
Ongoing national marketing campaign creating Brand awareness.
Proven systems in all aspects of the business ranging from cake decorating to marketing.
Extensive ongoing support from the Franchise Office Management Team.
Continual product development and innovative ideas.
Convenient national customer ordering system via 0508 number and website.
With three stores now open and more areas to choose from, The Chocolate Cake Company is about to take NZ by storm with its superb premium product.
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WHO SAYS YOU CANT HAVE YOUR
CAKE AND EAT IT TOO??? |
What do I do next?
For further information contact:
Murray Thwaites
Phone: (09) 274 4924
Mob: (021) 585 468
Fax: (09) 274 4920 | 
